Small Business SEO

The Rising cost of PPC advertising

The landscape of PPC advertising is witnessing a significant shift, with data indicating a marked increase in costs across various industries.

A comprehensive study by WordStream revealed that the cost per lead (CPL) has surged for 91% of industries year over year, with an average increase of 19%. This uptick is notably higher than the previous year's 5% and is attributed to factors such as inflation. Moreover, conversion rates have dipped by an average of 14%, while cost per click (CPC) has seen a modest rise of 2%.

These figures underscore a competitive digital advertising environment where businesses are grappling with higher expenses to secure visibility and conversions. The pandemic has exacerbated this trend, as more businesses transitioned online, intensifying the demand for limited ad space and driving costs upward.

Source 

Gartner's survey echoes this sentiment, with 74% of CMOs expecting increased online advertising expenditure and 66% anticipating a rise in PPC click costs.

Key findings from the chart:

• Industries with the Highest CPC: The chart shows that the industries with the highest CPC are Arts & Entertainment ($25.46), Animals & Pets ($26.25), Sports & Recreation ($23.57), Physicians & Surgeons ($22.74), and Automotive Repair & Service ($19.85).
  
  
• Average vs. Highest CPC: The chart also shows a significant difference between the average CPC and the highest CPC for most industries. This indicates that a small number of advertisers are paying a much higher cost-per-click than the average within each industry.

Possible reasons for high CPC:

• Competition: Industries with a high number of advertisers competing for the same keywords will tend to have higher CPCs.
  
  
• Targeted keywords: Certain keywords within an industry may be more expensive than others. For example, keywords with high commercial intent (e.g., "emergency plumber") are likely to be more expensive than informational keywords (e.g., "types of plumbing systems").

This is Why You Need SEO over PPC

We're not against PPC advertising, and it has its place. In fact, we've found that using PPC and social media ads can effectively increase brand recognition, which ultimately benefits your SEO efforts. This diversified approach helps you avoid relying solely on one traffic source and keep the marketing budget under control.

What are the benefits of Small Business SEO for long-term organic traffic?

Local Business SEO solves a major concern for small businesses: ensuring their visibility when potential customers search for products or services they offer. 

By optimizing their presence on key platforms like Google Maps, Google Local Business Listings, and web search results, businesses can appear at the top, making it easier for customers to find them and take action, whether it's making a call, booking an appointment, or placing an order (for food delivery services).

While working as an SEO company in India and SEO Reseller for more than 10 years, we understand the customer journey and their touch points. 

We ensure your small business not only gains visibility for various keywords, but your local service business becomes visible at other crucial touch points along your customers' buying journey, extending beyond just search engine results pages (SERPs). This is all included in our small business SEO packages.

We incorporate these visibility factors into our comprehensive SEO packages for small businesses, which we'll detail below.

In addition to search engines, today's online buyers also explore social media platforms, customer reviews, and online reputation to evaluate businesses before making a purchase.

Why Choose SEO Reseller Co. for Small Business SEO?

The face behind SEO Reseller Co. is Smar. He is known for his insightful business guidance. By offering affordable SEO for small businesses, he has helped many achieve multi-million dollar success stories.

Smar K Phwa began his SEO career in 2011 at an Italian marble company in Delhi. Throughout his journey, he has worked with a variety of brands, both small and large, before transitioning to a digital marketing agency as an SEO Manager. 

We share this journey to demonstrate that your small business SEO is in capable hands. Smar has built a successful career based on delivering results.

You can visit his LinkedIn profile for a more detailed look at his experience.

Extensive Digital Marketing Experience:

In his 13-year career, Smar has honed his expertise in various SEO areas, including:

• Local Business SEO
• E-commerce SEO
• Blogger Outreach
• Link Building SEO
• Technical SEO
• Blogging 

He also possesses skills in PPC and social media marketing, evidenced by his strong Instagram presence with over 60,000 followers and millions of organic video views (as of 2024). Visit SEO Consultant's page to learn more about his journey.

How do You Perform SEO for Small Businesses?

Our approach to SEO is simple: do what's right for your business. We don't try to manipulate search engines; instead, we focus on understanding your customers' needs and buyer behavior. We utilize A/B testing to continually optimize your online presence for the best possible results.

Proven Local SEO Results:

This focus on ethical practices and customer-centricity has consistently delivered positive outcomes for our clients. Explore our SEO case studies to see how this philosophy translates to real-world results for businesses like yours. We've helped clients save money, generate high-converting leads, boost website engagement, and more.

Look at these a few quick recent results from our clients' GSC and Ahrefs.

Affordable SEO Expertise:

Our affordable SEO packages give you access to a team of industry experts, including SEO specialists, social media marketers, SEO content writers, SEO copywriters, and developers. This comprehensive team ensures all aspects of your online presence are optimized for success.

Transparent Pricing:

We give guaranteed rankings, leads/sales, and traffic for your business. If we have failed to do this, you get free SEO services until you get your results.

The unsaid benefits of using SEO services for small businesses are as follows:

You get

• Mobile-friendliness: Ensure your website is optimized for mobile devices.
  
  
• Becoming SERP Friendly:
  
  Search engine results pages (SERPs) consider more than just your title and meta description. Here are some key factors that contribute to SERP friendliness:
  
  
  • Schema markup: This structured data helps search engines understand your website's content better, potentially leading to richer search results.
    
    
  • Page loading speed: A fast-loading website provides a better user experience and can positively impact your ranking.
    
    
  • Shopping/Merchant optimization (eCommerce): Optimize product pages with relevant keywords, high-quality images, and clear descriptions for better visibility in search results.
    
    
  • Local business page optimization: Claim and optimize your Google My Business listing to ensure your business appears in local search results and showcases all your services and products.
    
    
  • Content marketing for acquiring backlinks and referral traffic: Create valuable, informative content that attracts backlinks from other websites. Backlinks act as a vote of confidence for your website, improving its ranking potential
    .
  • CRO (Conversion rate optimization) 
    
    CRO, or Conversion Rate Optimization, is the process of increasing the percentage of visitors to your website who take a desired action. This action could be anything from making a purchase, subscribing to a newsletter, or downloading a white paper. 
    
    By optimizing your website for conversions, you can significantly improve your marketing ROI (return on investment) and grow your business.

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